I'm John. I build companies, find the story, and get on camera to make people give a damn.
You're trusting me with your brand, of course you deserve that.
Product stories, paid ads, and reality checks. Find the interesting angle and make it easy to understand.
A driveway detail becomes a reason to pay attention. An on-camera explanation of expansion joints, erosion, and the potential cost of leaving the problem unchecked.
Start with something homeowners can see, explain the hidden risk, and connect the service to a problem that matters. This is an ad I made for my own concrete company.
A creator claims $3,500 a week making AI-generated YouTube Shorts for kids. I break down the math behind the claim in a straight-talking reaction reel.
Use an attention-grabbing claim as the entry point, then give the audience a reason to stay: a clear, accessible breakdown of the numbers.
A holiday gifting angle for the RØDE Wireless GO: a practical present for the content creator in your life.
Give gift shoppers a clear person to buy for, then introduce the microphone as a thoughtful addition to that creator's setup.
For 13 years, I've put my marketing energy into building companies. Now I'm putting that experience in front of your camera.
I founded Stonks.com, raised $18.5 million, and recently built a concrete company from zero industry knowledge to a $3 million sale in 20 weeks.
I also write FoundersOnly ↗, a newsletter for approximately 5,000 tech founders. My marketing work lives in the companies I build and the stories I share.
Now I'm building HustleChecker: a site that verifies whether side-hustle creators earn what they claim, the way they claim. I like a good story. I like it even more when it holds up.
Stonks investors include a16z, Floodgate, Matrix Partners, Pioneer, NEA, and approximately 300 others.
Let's find the story worth telling, then make content people can actually follow.
Personality-led product stories, demonstrations, and explainers that give your audience a clear reason to care.
Problem-and-solution storytelling, direct-to-camera ads, and alternate hooks built around your campaign brief.
Accessible breakdowns, opinion-led commentary, and complex ideas translated into plain English.
Tell me about your brand, your audience, and what you want to make. We'll start with a conversation.
Start a conversation ↗john@hustlechecker.com